Workshops can be done on-site, virtually, or hybrid.
Your team gets full access to session recordings and all artifacts.
Receive an in-depth post-workshop report that highlights findings and preliminary message platform elements.
If your team isn't on the same page, try playing cards instead.
This half-day MessageDeck session uses proven gamification techniques to disarm your team and helps them share the messages and elements that can help your story stand out.
What you'll learn
Align messaging across marketing, sales, and product teams to ensure a unified voice.
Transform complex technical concepts into engaging, audience-friendly narratives.
Streamline messaging development, reducing back-and-forth revisions.
Encourage collaboration between marketing, technical, and leadership teams.
Meet your facilitator
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Joel Benge
Principal Nerd That Talks Good, Speaker, and Guy With the Glasses
Joel Benge is the principal consultant at MessageSpecs — supporting technical organizations in creating market messages that stick and scale. He works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon (along with a few other organizations that start with different letters than N).
How it works
Participants go through guided exercises, leveraging the MessageSpecs Framework to uncover key messaging elements like Big Ideas, Stories, Values, Mantras, Proof Points, and Technicals. The process helps them articulate the heart (emotion), head (logic), and gut (credibility) of their messaging.
Ready to lay your optimal messaging out on the table?
Walk away with a well-structured messaging foundation that improves customer connection, simplifies technical storytelling, and differentiates your brand.
$1,900.00