What we'll do together

Deep-Dive Discovery – A preliminary 15-minute session ensures we hit the ground running, identifying your biggest messaging gaps and opportunities.

Tailored to You – This is not a cookie-cutter marketing session; we work through your unique challenges to craft messaging that fits you and your brand.

Clarity Over Complexity – Cut through the noise and articulate your message in a way that’s clear, compelling, and immediately impactful.

Actionable Takeaways – Walk away with clear, practical messaging strategies you can immediately apply to pitches, marketing, and sales conversations.

Meet your Coach

Joel Benge

Principal Nerd That Talks Good, Speaker, and Guy With the Glasses

Joel Benge is the principal consultant at MessageSpecs — supporting technical organizations in creating market messages that stick and scale. He works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon (along with a few other organizations that start with different letters than N).

Fun, Fast, and Effective

Based on the MessageDeck™ and other gamified techniques, this isn’t just another marketing theory session—it’s interactive and results-driven.

Take the first step

Support your call to action with copy that highlights the unique value of your event, addresses pain points, and removes any barriers to signing up.

$249.00

Reserve my session now