Explore how to avoid technical marketing fails
Discuss the three objectives for any communication
Identify the six key elements of a complete marketing message stack
Includes a free MessageDeck!
This webinar includes a free digital download of the MessageDeck taster, a sample of the complete 200+ card deck system you can use to explore your optimal market message.
About the replay
In this session, we dive into the theory behind the MessageDeck, a powerful tool designed to help technical experts and cybersecurity professionals communicate more effectively. You’ll see firsthand how to turn complex, jargon-heavy messaging into clear, compelling narratives that get attention—and more importantly, get results. Watch as we break down the principles behind the deck, walk through a structured demonstration, and even put it to the test with a live, interactive session. If you’ve ever struggled to explain your tech without losing your audience, this webinar is for you. Learn how to replace blank stares with buy-in, clarity, and maybe even a few blank checks!
Hi, I'm Joel
From acting to video games to accidentally landing in IT, I've worn many hats. I helped the Department of Homeland Security coordinate their cybersecurity communications and led comms in a cybersecurity startup. (I even invented a card game to simplify a PhD thesis!) Now, I help nerds in startups and techies create messages that stand out, stick with the audience, and deliver results!
Check out this and other videos for free.
Find out why your technical communications fails and how to create messages that deliver.